![]() One good way of picking a suitable tool is to go for trial versions before making an informed decision. For example, if most of your brand’s chatter is on one channel, say Twitter, a free tool such as TweetDeck should suffice.Ī great tool caters to your present and possible future needs. The list includes names like Hootsuite, Keyhole, TweetReach, and Mention.Ī factor to consider is the volume of data and sources. Larger companies would need a suite complete tool with real-time listening, competitive insights, ability to engage with consumers, which can monitor their advocacy programs and draw up their future strategies. Basic social listening tools like Tweetdeck and Boardreader, are efficient and help achieve these root objectives. Small businesses would need a simple CRM system to be able to reply, engage and manage the company’s interaction with the customer. ![]() How to Choose the Right Social Listening Tool? The complexity or simplicity of the tool you use depends on the size of your company and your requirements. Social listening tools are available in plenty, but it’s important to ensure that the tool meets your specific needs. Moreover, you can also respond to negative comments about you on social media, stopping them from presenting a unilateral viewpoint which could turn away any potential future customers. There’s a huge advantage in this knowledge, as you can effectively deal with any customer issues and inquiries. Social listening helps you track the direct mentions or discussions which refer to your brand, by name. ![]() ![]() Once you realize the importance of this, you will want to know all about the best and most popular social listening tools. Listening to what your customer has to say helps build your brand in today’s wired world. Business intelligence holds the key to a company’s progress, and the simplest way to gain crucial business insights is to interact directly with the most valuable stakeholder – your customer. ![]()
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